Customer Experience in the Age of Artificial Intelligence

Dalton, Hunter

Work

Customer Experience in the Age of Artificial Intelligence

Public Deposited

MLA citation style (9th ed.)

Dalton, Hunter . Customer Experience In the Age of Artificial Intelligence. Rumreich, Lori.. 2023. marian.hykucommons.org/concern/generic_works/68c546d0-0db5-4a7b-a785-102f767a9778?q=4/3/1957%200:00.

APA citation style (7th ed.)

D. Hunter. (2023). Customer Experience in the Age of Artificial Intelligence. https://marian.hykucommons.org/concern/generic_works/68c546d0-0db5-4a7b-a785-102f767a9778?q=4/3/1957%200:00

Chicago citation style (CMOS 17, author-date)

Dalton, Hunter . Customer Experience In the Age of Artificial Intelligence. 2023. https://marian.hykucommons.org/concern/generic_works/68c546d0-0db5-4a7b-a785-102f767a9778?q=4/3/1957%200:00.

Note: These citations are programmatically generated and may be incomplete.

Introduction: We are now in an age where a company's competitive advantage is dependent upon its ability to capture, analyze, and understand personalized customer data.

Artificial Intelligence (AI) is revolutionizing the way customer experience (CX) teams strategize. CX teams are utilizing AI to rapidly consume and analyze vast amounts of customer data to enhance the customer experience. The number one reason CX teams are adopting AI is in response to consumers expecting a more personalized experience with their brand.

Purpose: The purpose of this research is to demonstrate the importance of adopting AI into CX strategy and provide ways in which companies are utilizing AI to drive improved efficiency and effectiveness in customer facing organizations.

Submitted as part of the MKT-374 Sales Technology and Analytics course.

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